Marketing is the lifeblood of businesses that are looking to expand their reach, attract new customers, and build long-term success over time. By gaining a comprehensive understanding of the various types of marketing available, businesses can identify the most effective avenues through which to foster their growth and development. Herb Kimble, not only a director and producer but also the visionary founder of the streaming network UrbanFlixTV, shared some valuable tips with us for this article. He emphasized the importance of diversification in marketing by stating, “Successful businesses leverage multiple marketing strategies to build their brand and connect with their target audience.”
As follows, you can get the comprehensive list of 10 highly different marketing types that you can carry out effectively to improve and expand your business:
1. Content Marketing Practice
Content marketing is a deliberate process in the creation of high-value informative or entertaining content especially designed to capture and engage the intended target effectively. According to Herb Kimble, who explained this as “content marketing is about trust building. Setting the brand up as authority on topics related to one’s line of business. It is more so education and connect”. From this, therefore, there is a sense where people have to come to accept that content marketing isn’t only a sales pitch, but a relationship, hence giving education.
2. Social Media Marketing
This is one of the essentials in practice, since there are billions of users who do activities like viewing and sharing contents on several social networks. For example, Facebook, Instagram, and LinkedIn, social media allows businesses to interact directly with their customers, makes their brand human, and brings loyalty to the business according to valuable advice given by Herb Kimble.
3. The Art of Email Marketing
Email marketing is still one of the most effective and cost-efficient approaches to foster and cultivate relationships with customers. By sending well-targeted communications in order to satisfy specific tastes, a business has a chance to let their audience know and be involved all the time. Herb Kimble put it so nicely: “A good e-mail campaign provides your customers with value while keeping your brand top of mind.” This emphasizes the importance of content communicated to add real value and worth to customer experience, reinforcing the impression of the brand in his/her mind.
4. Search Engine Optimization (SEO)
It puts your website on the first pages of search engine results, thereby increasing the chances of organic traffic. “SEO is about being found by the right people at the right time,” Herb Kimble said. “It’s an investment that pays off in the long term.”
5. Pay-Per-Click (PPC) Advertising
PPC advertising, which stands for pay-per-click advertising, involves the strategic investment of funds in order to secure ad placements, which are frequently found on widely used search engines or popular social media platforms. This particular advertising method guarantees that your business gains immediate visibility and exposure to potential customers, and it has the capability to effectively drive targeted traffic directly to your website.
