Miley Cyrus is in the news again. One can’t help but think that this is part of a marketing plan considering a number of announcements that have come over the last few weeks.
First, it was her performance at the Video Music Awards that drew a lot of attention – both of the positive and negative variety about three weeks ago. After that, it was a letter from a mother to her daughter to not become Miley that went viral.
But that’s not all – ten days ago, Miley has become a host and guest of Saturday Night Live and soon after, she appeared almost naked in her video ‘Wrecking Ball’ where she was naked except for shoes. The latter, of course, created a buzz over the internet and broke viewerships records on VEVO.
And if that’s not enough, she’s had to deal with harsh words from Cher, broken off her engagement with Chris Hemsworth and not surprisingly got her very first Billboard Hot 100 No. 1 hit for her ‘Wrecking Ball’ video.
Of course, there’s more in October where her album, Bangerz, will be released on October 6 while MTV has just released a trailer for her new documentary titled “Miley: The Movement” which covers her journey in becoming the Cyrus that has attracted a lot of love and hate alike.
Yet if there’s anything that gives away how much of a marketing exercise all these happenings are in Miley’s life, one can find it in the words on MTV’s press release, which reads, “For the last four months, MTV has been granted unmatched access to Cyrus, who will unabashedly take viewers on her whirlwind journey from tween television sensation to one of pop music’s most magnetic and unapologetically controversial artists.”
